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July 30, 2025 – [New York] – Reveal, the leading out-of-home (OOH)
measurement platform, has unveiled advanced AI-driven features in its Mira
Console, setting a new standard in campaign performance reporting. These
enhancements deliver deeper insights, reduce manual analysis, and
empower brands, agencies, and media companies to maximize ROI, further
solidifying Reveal’s position as an industry innovator in OOH measurement.
measurement platform, has unveiled advanced AI-driven features in its Mira
Console, setting a new standard in campaign performance reporting. These
enhancements deliver deeper insights, reduce manual analysis, and
empower brands, agencies, and media companies to maximize ROI, further
solidifying Reveal’s position as an industry innovator in OOH measurement.
The integration of AI represents a major milestone in the evolution of the
Mira Console and the OOH industry. Building on the platform’s most recent
release—which introduced a seamless user experience, enhanced post-
campaign reporting, in-stride campaign reporting, custom data onboarding,
and API-driven attribution—these new capabilities take performance
analysis to the next level. By leveraging AI, Reveal enables users to uncover
actionable insights faster, contextualize results with greater precision, and
make data-driven decisions that drive campaign success.
“AI’s ability to contextualize results in natural language allows our
customers and their brands to easily make informed, data-driven decisions,”
said Gabe Frangakis, Reveal’s CTO. “When paired with the benchmarks we
launched in June, and with access to the thousands of measurement studies
Reveal has conducted, this technology underscores the transformative
potential of AI-driven measurement for the brands and agencies that rely on
Mira Reporting every day.”
The new features streamline analysis by providing in-depth
contextualization, identifying key insights that might otherwise be missed,
and producing actionable recommendations for future campaigns. This
empowers marketers to optimize their campaigns with confidence and
efficiency, saving time while boosting impact.
Brian Rappaport, CEO of Quan, commended Reveal’s leadership in the
industry: “We believe this is exactly the right time—and the right
application—for AI in our industry. It’s exciting to see Reveal bring this to
life with the same thoughtfulness and innovation we’ve come to expect.”
This bold step reinforces Reveal’s role as a trusted partner in the OOH
advertising ecosystem. “We’re excited to go deep on AI and incorporate it in
the rest of our product stack“ added Frangakis. “It’s easy to imagine
customers soon using our AI integrations to explore their reports in natural
language, optimize campaigns midflight based on automated
recommendations, and, as always, using their results to help plan future
campaigns. This is just the start.”
Reveal plans to expand its beta testing program before rolling out these AI-
driven features to all users this fall.
the rest of our product stack“ added Frangakis. “It’s easy to imagine
customers soon using our AI integrations to explore their reports in natural
language, optimize campaigns midflight based on automated
recommendations, and, as always, using their results to help plan future
campaigns. This is just the start.”
Reveal plans to expand its beta testing program before rolling out these AI-
driven features to all users this fall.
