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May 05, 2025

SOMO and Reveal Announce Strategic Partnership to Elevate Digital Taxi Top Ad Campaign Measurement in New York City

New York, NY May 5, 2025– SOMO, the leading sustainable mobility company and part of Grupo Vallas, has announced a strategic partnership with Reveal, the industry-leading out-of-home (OOH)... Read More ››

news,Out-of-Home

March 03, 2025

Reveal Launches Brand Lift Measurement Product Across Nine European Countries

The Leading Out-of-Home Measurement Platform Continues Global Expansion Read More ››

February 02, 2025

Reveal and Quan Media Group Expand Partnership to Advance Innovation in Out-of-Home Campaign Measurement

[New York, NY] – [February 6, 2025] – Reveal, the trailblazer in Out-of-Home (OOH) campaign measurement, is thrilled to announce the expansion of its partnership with Quan Media Group, one of the... Read More ››

February 02, 2025

Decay Rates and OOH Measurement

The Relationship Between Decay Rate and Out of Home Campaign Measurement Read More ››

Out-of-Home

January 01, 2025

Reveal Expands Brand Lift Measurement to Canada

New York, NY – 1/20/2025 – Reveal, the pioneer and market leader in Out of Home measurement and attribution, is thrilled to announce the launch of Brand Lift Studies in Canada. Effective immediately,... Read More ››

December 12, 2024

Why Retargeting Audiences from OOH Advertising on Mobile and CTV is Effective

Combining out-of-home (OOH) advertising with mobile and connected TV (CTV) retargeting is a smart multi-channel strategy that can boost brand recall, improve precision targeting, and drive... Read More ››

November 11, 2024

Hello Multi-Touch Attribution Models.  Over Here.  It’s Me.  Out of Home!

Hello Multi-Touch Attribution Models. Over Here. It’s Me. Out of Home! Read More ››

Out-of-Home

October 10, 2024

Reveal Mobile Unveils Self-Serve, API-Driven Attribution Platform

Reveal Mobile has released a new version of the Mira Console, bringing enhanced capabilities to the industry’s most trusted 3rd-party out of home (OOH) attribution product. In addition to an upgraded... Read More ››

Out-of-Home,Attribution

August 08, 2024

All Attribution Is Not Created Equal

Understanding the True Value of Attribution For marketers, advertisers, and media buyers, understanding the impact of your campaigns is paramount. Yet, not all attribution models are created equal.... Read More ››

Attribution

July 07, 2024

Why the Out of Home Advertising Industry Needs Measurement Standardization

In the rapidly evolving landscape of advertising, Out of Home (OOH) advertising, despite being one of the oldest forms of media, remains a powerful and effective channel. However, it often finds... Read More ››

June 06, 2024

Reveal Mobile announces partnership with Intersection to Provide Audience and Campaign Measurement for Lyft Digital Taxi Top Ads in NYC

New York, NY –– Reveal Mobile, the leader in Out of Home campaign performance measurement, today announced a partnership with Intersection, an experience-driven OOH media & technology company. Fresh... Read More ››

February 02, 2024

Reveal Mobile Partners with Place Exchange to Provide Programmatic Out of Home Campaign Measurement

Reveal Mobile, the leading provider of Out of Home (OOH) campaign measurement, announced today the integration of its OOH measurement capabilities with Place Exchange, the leading SSP for... Read More ››

January 01, 2024

Reveal Mobile Announces Partnership with LoopMe for Out of Home Measurement

Read More ››

January 01, 2024

Across the Desk with Randy Kilgore - Interview by Kate Scanlan of OAAA

"Every month, OAAA’s editorial team sits down with an industry leader to discuss the latest insights, trends, and best practices for the OOH industry. This month, we sat down with Reveal Mobile CRO... Read More ››

October 10, 2023

How Programmatic is Changing DOOH

The digital out-of-home (DOOH) industry is constantly evolving, and one of the most significant changes to occur has been the introduction of programmatic advertising. Programmatic advertising has... Read More ››

October 10, 2023

In-Flight Campaign Measurement is Here: Are You Ready For It?

In the ever-evolving landscape of advertising, Out of Home (OOH) marketing is making a significant comeback. Major players like Uber are doubling down on OOH ad opportunities, and DSPs are... Read More ››

August 08, 2023

Measuring Moving Out-of-Home Advertising

Measuring the Effectiveness of Wrapped Vehicles and Taxi Toppers Read More ››

Out-of-Home

August 08, 2023

Measuring Out-of-Home Advertising

Out-of-home (OOH) advertising is a highly effective marketing strategy for businesses that want to reach a wider audience beyond the traditional digital and print media. OOH advertising refers to any... Read More ››

Out-of-Home

August 08, 2023

How can AI be leveraged in measuring campaign effectiveness in out-of-home advertising?

AI can be utilized in measuring campaign effectiveness in out-of-home advertising through various techniques and technologies. Here are some ways AI can be applied in this context: Read More ››

Out-of-Home

August 08, 2023

Conversion Metrics

The expectations for conversion metrics on advertising campaigns can vary depending on several factors, including the industry, target audience, campaign objectives, and the specific advertising... Read More ››

Foot Traffic & Attribution,Out-of-Home
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