Out of home

Filter by

February 02, 2025

Decay Rates and OOH Measurement

The Relationship Between Decay Rate and Out of Home Campaign Measurement Read More ››

Out-of-Home

November 11, 2024

Hello Multi-Touch Attribution Models.  Over Here.  It’s Me.  Out of Home!

Hello Multi-Touch Attribution Models. Over Here. It’s Me. Out of Home! Read More ››

Out-of-Home

October 10, 2024

Reveal Mobile Unveils Self-Serve, API-Driven Attribution Platform

Reveal Mobile has released a new version of the Mira Console, bringing enhanced capabilities to the industry’s most trusted 3rd-party out of home (OOH) attribution product. In addition to an upgraded... Read More ››

Out-of-Home,Attribution

August 08, 2023

Measuring Moving Out-of-Home Advertising

Measuring the Effectiveness of Wrapped Vehicles and Taxi Toppers Read More ››

Out-of-Home

August 08, 2023

Measuring Out-of-Home Advertising

Out-of-home (OOH) advertising is a highly effective marketing strategy for businesses that want to reach a wider audience beyond the traditional digital and print media. OOH advertising refers to any... Read More ››

Out-of-Home

August 08, 2023

How can AI be leveraged in measuring campaign effectiveness in out-of-home advertising?

AI can be utilized in measuring campaign effectiveness in out-of-home advertising through various techniques and technologies. Here are some ways AI can be applied in this context: Read More ››

Out-of-Home

August 08, 2023

Conversion Metrics

The expectations for conversion metrics on advertising campaigns can vary depending on several factors, including the industry, target audience, campaign objectives, and the specific advertising... Read More ››

Foot Traffic & Attribution,Out-of-Home
1 / 1