Reveal Mobile announces partnership with Intersection to Provide Audience and Campaign Measurement for Lyft Digital Taxi Top Ads in NYC

New York, NY – June 18, 2024 – Reveal Mobile, the leader in Out of Home campaign performance measurement, today announced a partnership with Intersection, an experience-driven OOH media & technology company. Fresh off the news that Intersection has partnered with Lyft Media to manage digital taxi top advertising on Yellow Cabs in New York City, Reveal Mobile will partner with Intersection to provide crucial data and insights for the new offering. This collaboration is set to help standardize the way audiences for advertisements on taxi top ads across New York City are measured and analyzed. Reveal Mobile will also extend its industry-standard campaign measurement services to Intersection’s taxi toppers.


As the dynamic landscape of OOH advertising continues to evolve, so too does the need for precise and reliable audience measurement data. With this partnership, Intersection aims to leverage Reveal Mobile’s cutting-edge technology to provide advertisers with unparalleled insights into available audiences and campaign performance.


"Reveal Mobile’s audience measurement methodology is recognized as the industry standard and used by all of the leading brands and vendors in the moving out-of-home sector," said David Burrick, Chief Strategy Officer, Intersection. "By integrating Reveal's advanced analytics into our advertising strategy, we can offer our clients a deeper understanding of their campaign reach and impact, ensuring optimal engagement and return on investment."

Key highlights of this partnership include:

  • Advanced Audience Analytics: Reveal Mobile will employ its sophisticated audience measurement tools to capture and analyze data from consumers exposed to ads on Lyft vehicles and taxi toppers. This ensures advertisers have access to accurate and actionable planning data.
  • Enhanced Campaign Measurement: Through this collaboration, Intersection will provide comprehensive campaign performance reports, allowing advertisers to fine-tune their strategies based on real-time data.
  • Data-Driven Decision Making: The integration of Reveal Mobile’s technology enables Intersection to build on their strategy to offer a data-driven approach to OOH advertising, while enhancing the effectiveness of ad placements and maximizing audience engagement.

"We are thrilled to partner with Intersection, a company that shares our commitment to innovation and excellence in the field of out-of-home advertising," said Jon Frangakis, Chief Commercial Officer at Reveal Mobile. "Our technology will empower Intersection to deliver superior audience insights and campaign metrics, helping advertisers make informed decisions and achieve greater success."


With the bustling streets of New York City as the backdrop, this partnership marks a significant step forward in the evolution of OOH advertising. Advertisers can now harness the full potential of their campaigns, armed with precise audience data and performance metrics.




For more information about Intersection and Reveal Mobile’s partnership, please contact:


Randy Kilgore




About Intersection 

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit



Reveal Mobile is the leading provider of Out-of-Home (OOH) advertising campaign performance measurement. Mira Studies from Reveal were the first to measure OOH advertising’s impact on foot traffic, in-app purchases, and web based activity (and since expanded to include brand awareness).  Reveal Mobile has expertise in measuring all types of OOH including programmatic, place based, and moving.  The company is based in Raleigh, NC and New York, NY. For more information, please visit