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October 10, 2023

How Programmatic is Changing DOOH

The digital out-of-home (DOOH) industry is constantly evolving, and one of the most significant changes to occur has been the introduction of programmatic advertising. Programmatic advertising has... Read More ››

October 10, 2023

In-Flight Campaign Measurement is Here: Are You Ready For It?

In the ever-evolving landscape of advertising, Out of Home (OOH) marketing is making a significant comeback. Major players like Uber are doubling down on OOH ad opportunities, and DSPs are... Read More ››

August 08, 2023

Measuring Moving Out-of-Home Advertising

Measuring the Effectiveness of Wrapped Vehicles and Taxi Toppers Read More ››

Out-of-Home

August 08, 2023

Measuring Out-of-Home Advertising

Out-of-home (OOH) advertising is a highly effective marketing strategy for businesses that want to reach a wider audience beyond the traditional digital and print media. OOH advertising refers to any... Read More ››

Out-of-Home

August 08, 2023

How can AI be leveraged in measuring campaign effectiveness in out-of-home advertising?

AI can be utilized in measuring campaign effectiveness in out-of-home advertising through various techniques and technologies. Here are some ways AI can be applied in this context: Read More ››

Out-of-Home

August 08, 2023

Conversion Metrics

The expectations for conversion metrics on advertising campaigns can vary depending on several factors, including the industry, target audience, campaign objectives, and the specific advertising... Read More ››

Foot Traffic & Attribution,Out-of-Home
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